# 1 Adjust publication schedules
During the Summer people usually get up later. Adjust the time your publications are posted. If you have historical information on how your social media posts were viewed last Summer, use it to plan for this year. Once this is done, you will know the perfect times for your publications. If you don’t have any data from last year, try pushing them back an hour or so and experiment with the reactions until you find the right times.
# 2 Videos and images
There are two tools that never fail. Images and videos. During the Summer, your followers do not want to take time to read long posts. That is why images and videos are the best way to attract their attention and increases your chances of getting “likes” and comments. Try to use warm colors that go with your Summer theme, focus on humor and if you make videos try to be short. Create content easy-to-consume and share!
# 3 More interaction in your social profiles
Try to get a more frequent and informal interaction with your users. A “like” or a comment is an effective way to do it, especially in those quiet moments of the day so you direct traffic towards your social media profiles.
What else works for you during the Summer months? Leave us your questions and comments.